Transform Your Business with GWC Marketing Agency

These Terms & Conditions (“Terms”) govern the purchase and delivery of the 90-Day Answer Engine Optimization (“AEO”) Campaign provided by GWC Marketing Agency (“GWC,” “we,” “us,” or “our”). By purchasing the AEO Campaign, submitting payment, or otherwise authorizing GWC to begin services, the client (“Client,” “you,” or “your”) agrees to these Terms.

1. The AEO Campaign

The 90-Day AEO Campaign is designed to improve the Client’s visibility and likelihood of being referenced, cited, surfaced, or recommended by large language models (“LLMs”) and AI-powered search and answer platforms.

Depending on campaign strategy and applicability, platforms monitored or targeted may include ChatGPT, Google Gemini, Perplexity, Claude, Google AI Overviews, Grok, and other AI-powered discovery platforms.

Campaign services may include AI visibility analysis, prompt research and mapping, AEO content creation, structured data and schema implementation, technical AEO optimization, authority and citation development, competitor analysis, and ongoing AI visibility monitoring.

The exact tactics used are determined by GWC based on the Client’s business, market, website, competitive environment, and campaign data.

2. Campaign Fee

The initial 90-Day AEO Campaign fee is $4,500, payable before campaign implementation begins unless otherwise agreed to in writing.

The campaign period begins after payment has been received and the Client has completed the required onboarding and provided the access, information, approvals, and materials reasonably required for GWC to begin implementation.

The $4,500 payment covers the initial 90-day campaign and is subject to the limited 90-Day AEO Guarantee described below.

3. Ongoing AEO Services

Following completion of the initial 90-day campaign, the Client may continue ongoing AEO monitoring and optimization services for $500 per month, unless a different arrangement has been agreed to in writing.

Any recurring service may be canceled before the next billing date to prevent the following month's charge. Fees already charged for an ongoing monthly service period are non-refundable except where required by law.

4. The 90-Day AEO Guarantee

GWC offers the following limited guarantee:

If, by the end of the Client’s initial 90-day campaign, GWC has not achieved any measurable ranking or recommendation visibility for the Client across the LLM prompts and AI search queries being tracked as part of the campaign, the Client may request a refund of the initial $4,500 campaign fee.

For purposes of this guarantee, “ranking,” “visibility,” or “recommendation visibility” means that the Client’s business, brand, website, products, services, or other applicable business entity is identified, cited, referenced, surfaced, listed, or recommended within a tracked AI-generated response for at least one campaign-relevant prompt or query monitored by GWC.

5. How AEO Results Are Measured

Eligibility for the 90-Day AEO Guarantee is determined using GWC’s designated AEO/LLM visibility monitoring and reporting tools and the campaign data recorded by those tools during the applicable campaign period.

These tools monitor defined prompts and queries across supported AI platforms and provide the measurement framework used to determine whether ranking or recommendation visibility has been achieved.

Because AI-generated responses can vary based on platform, model version, location, personalization, account state, query wording, and other variables, isolated manual searches, screenshots, or tests performed independently by the Client or a third party do not supersede the campaign measurements recorded by GWC’s designated monitoring tools for purposes of determining eligibility under this guarantee.

GWC will maintain reasonable campaign records supporting its determination.

6. What the Guarantee Does Not Mean

The 90-Day AEO Guarantee is specifically a visibility/ranking guarantee. It is not a guarantee of:

A particular ranking position or percentage of AI visibility;

Visibility for every monitored prompt;

Visibility on every LLM or AI platform;

A specific number of website visitors, leads, calls, appointments, or customers;

A particular conversion rate;

Revenue, profitability, or return on investment; or

Permanent or uninterrupted placement within AI-generated answers.

LLMs and AI search platforms are operated by independent third parties and can modify their algorithms, models, responses, indexes, ranking systems, and citation behavior without notice.

7. Refund Eligibility

To qualify for a refund under the 90-Day AEO Guarantee, all of the following must apply:

The full initial campaign fee has been paid.

The Client has completed onboarding and provided reasonably requested website access, business information, approvals, and campaign materials.

The Client has allowed GWC the full 90-day campaign period to perform the services.

The Client has not materially interfered with, removed, reversed, or prevented implementation of agreed AEO work.

The Client has not terminated the campaign before completion of the 90-day period.

GWC’s designated monitoring tools show that the Client failed to achieve any qualifying ranking or recommendation visibility as defined in Section 4 during the applicable campaign period.

The Client submits its refund request in writing within 14 calendar days after completion of the 90-day campaign period.

If these requirements are satisfied, GWC will refund the initial campaign fee pursuant to the guarantee.

8. Client Responsibilities

AEO implementation may require access to the Client’s website, CMS, analytics, business information, brand assets, service information, and other systems or materials.

The Client agrees to provide reasonably requested information and access in a timely manner and represents that information supplied to GWC is accurate and that the Client has the right to provide and authorize use of such information.

If implementation is materially delayed because required access, information, approvals, or materials have not been supplied, the 90-day measurement period may be paused or its commencement delayed until GWC can reasonably perform the affected services.

9. Third-Party Platforms

GWC does not own or control ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews, or other third-party search engines, LLMs, websites, publishers, or platforms.

Accordingly, GWC cannot guarantee that a particular AI-generated recommendation will remain visible indefinitely. Third-party platforms may alter or remove responses, citations, recommendations, rankings, features, or access at any time.

10. No Revenue or Business Outcome Guarantee

AEO is intended to increase discoverability and recommendation visibility. GWC does not guarantee that increased AI visibility will result in any specific amount of revenue, leads, sales, appointments, traffic, or other commercial outcome.

Statements regarding prior client results, case studies, conversion behavior, visibility improvements, or other performance examples are illustrative and do not guarantee that every Client will achieve identical results.

11. Intellectual Property and Campaign Materials

Upon full payment, the Client may use final content and campaign materials specifically created and delivered for the Client as part of the campaign, subject to any third-party licensing restrictions.

GWC retains ownership of its proprietary methodologies, processes, templates, systems, software, research methods, monitoring frameworks, know-how, and internal tools.

12. Limitation of Liability

To the maximum extent permitted by applicable law, GWC will not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages, including lost profits or lost business opportunities arising from the services.

To the maximum extent permitted by applicable law, GWC’s aggregate liability arising from the initial 90-Day AEO Campaign will not exceed the amount actually paid by the Client to GWC for that campaign.

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited.

13. Changes Outside GWC’s Control

GWC is not responsible for delays, performance changes, ranking losses, or other effects caused by circumstances reasonably outside its control, including major LLM or search algorithm changes, platform outages, changes to third-party APIs, Client website outages, cybersecurity incidents affecting third parties, regulatory changes, or actions taken by the Client or its other service providers.

14. Governing Law

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law principles.

Any dispute arising from these Terms or the AEO Campaign will be subject to the jurisdiction of the appropriate courts located in Florida, unless the parties agree to another dispute-resolution procedure in writing.

15. Acceptance

By purchasing the 90-Day AEO Campaign, checking an acceptance box associated with these Terms, or otherwise expressly agreeing to them during checkout, the Client acknowledges that they have read, understood, and agreed to these Terms, including the conditions governing the 90-Day AEO Guarantee and refund eligibility.